Uzdevums bija izdomāt jaunu, latvisku nosaukumu BLACK SHOES uzņēmumam, kas tirgo kvalitatīvus deju treniņu apavus Latvijas tirgum. Kā arī ieskicēt zīmola vizuālo valodu un stilistiku.

The task was to come up with a new, Latvian name for BLACK SHOES, a company that sells quality dance training shoes for the Latvian market. As well as outline the brand’s visual language and stylistics.